Band-Aid Brand Portal Guidelines
Designed a landing page and curated a comprehensive collection of brand assets to clearly communicate the core elements of the brand—focusing on logo, typography, color palette, and imagery. Provided detailed guidance on the proper application of each element to ensure a cohesive and consistent brand identity across all touchpoints.
Refreshed Band-Aid’s brand guidelines by refining the core elements—logo, color, and typography. This project focused on providing clear, practical guidance for how these distinctive brand assets should (and shouldn't) be used across various contexts. The result is a centralized resource for brand partners and agencies, offering up-to-date assets and usage examples to ensure consistency and integrity across all touchpoints.
